Over 18 months, working alongside an incredible team, I led partnerships, growth, and marketing efforts that helped scale Decentraland’s market cap from $350M to $6.5B. Building in real-time with evolving technology came with challenges, but by hitting the right narratives at the right time—securing major exchange listings, onboarding global brands, and watching the ecosystem of creative teams grow and execute—we helped shape the future of the metaverse.