- Led UX & UI activities from alpha version on, reimagining the app’s experience for tokenised art, reaching approximately 1,000 accounts at its peak in beta. - Collaborated with the company's founder to create compelling pitch decks for capital-raising meetings. - Led UX & UI for custom projects outside the main app, including successful WEB3 launching ventures like Noble Gallery (S2) and Reuben Wu's Fourteenth Century Series, generating $2MM (USD) in revenue.

Led the redesign of Noble Gallery's website, considering all steps of the user experience and its new interface, in preparation for the project's Season 2 launch, which happened in January 2023 and generated over 1MM in revenue on the first mint alone.

noa is a space for visual discovery — an ever-flowing way to experience art shared across Farcaster. Built as a browser extension, it's meant to support discovery and distribution of art and artists using the protocol on a algo-free, feedless view. As there's no need to authenticate, people without a Farcaster account can also use it. Try it via https://noaapp.xyz noa is a passion project.